Network Marketing: Word Of Mouth Marketing?
Have you heard that network marketing is word of mouth marketing?
If so, you may have heard wrong. On the surface though, it sounds right.
NM isn't pure word of mouth marketing in the way professionals use the term.
According to WOMMA (Word of Mouth Marketing Association):
Word of mouth: The act of consumers providing information to other consumers.
But WOMMA warns about 'unethical word of mouth marketing':
Shilling: Paying people to talk about (or promote) a product without disclosing that they are working for the company; impersonating a customer."
True word of mouth marketing means one person telling another about something they love, without benefitting financially. They tell because they love it, and because they want you love it, too. Plus it's fun to tell friends about new stuff - it gives you social currency, if you will. And the group of people in the know, of which you are a part, gets bigger - because of you.
The TIVO craze grew from true and pure word of mouth. People who loved having TIVO raved about it to their friends. But not because they were getting paid, which would have made their raves suspect, but just because they loved it and wanted more people to enjoy it like they were.
So, when you talk about the product you love to another, even though you are using your mouth to talk about it, IF you get paid when someone buys, that's called SALES.
If you don't get paid when you talk about how great a product is, it's word of mouth the way marketers use it.
So here's a way to do word of mouth and not have people surprised at the end when they have to confess that you're sellling it: If you talk about your product, use your mouth to tell right up front that you are marketing it, and tell why -- because of what it did for you, etc. Then when they ask, "So where can I get this product?" you won't have to squirm. And they won't be suspicious of why you told them all those wonderful things about it.
Don't you want to know when someone's getting paid for endorsing things?
Today, celebreties and politicians too, have to disclose that they're being paid when they endorse products on TV even though they use them and love them. Because WE want to know that. Don't we?
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com
Related Articles:
Making Network Marketing a Habit
As a network marketer, there are a number of habits you have to develop Not only do you have to develop certain habits, you have to make network marketing a habit
Keys To Spotting The Hottest Network Marketing Opportunities
Network Marketing Opportunities are one of the fastest growing marketing models that are on the market today when it comes to home based businesses. These types of Network Marketing Opportunities usually deal in the using affiliates or outsourcing the selling of their products. There are a number of them on the market and each of them has a series of pros and cons. There are some things to look out for when looking at Network Marketing Opportunities to make sure that you do not end up on the short end of the business stick.
The New-Age Of MLM...Web 2.0 Online Network Marketing System!
Traditional mlm as a sales device has been around for a very long time; however the success rate over the past couple of decades has customarily been low. Anyone who thinks taking on a networking program means the money will roll in automatically without any effort on their part is in for a big surprise. Network marketing can and does make money for some people, but inevitably these are the people who dedicate lots of time and effort to their marketing endeavors.
Achieving Freedom With Network Marketing
Many Network Marketing distributors overlook for some reason the small business owner and professional. Before the Internet era, network marketing used to be the only "home-based business" and the only way to earn some additional income along with working a regular job and working overtime. Every MLM operation offers the same promises for their business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 5 years and have a greater quality of life with more time available for your family.
Network Marketing Strategy ? What Do You Really Know About Network Marketing?
Network Marketing has been amongst us for over twenty years and does not appear to be slowing down any time soon. Everybody has heard the term thousands of times and maybe even thought of getting involved in to earn lots of money. But do you truly understand the idea of Network Marketing?
Which Internet Network Marketing Methods Are Highly Effective In 2008?
The concept of Internet in the recent years has brought to use the unique thought of earning money through the saga of network marketing. Along with it we have become acquainted with the terms of affiliate marketing and also affiliate money. Now do you know that to have a strong account of affiliate marketing and affiliate money there is a need to have a strong affiliate network?
The Secret to Network Marketing Online
Many affiliates online give up as quickly as they join any internet network marketing business. That is the real reason why most of the people who start internet mlm business ventures fail.
Show Me The Network Marketing Money
If you've tried promoting your network marketing or MLM business over the internet, at some point you have probably asked yourself, "Where's the network marketing money" Can you really make money from your network marketing business on the internet
How Can You Make Money With Network Marketing Company?
Network marketing companies are patient. One of the beauties of a network marketing business is that it will invest in you, even if you're not successful. They are coming out with new resources to make online prospecting easier. Trainers are coming out left and right offering ebooks, physical books, CDs, web sites, home study courses and seminars all to teach you how to build a business online.
Be a Zija Power Millionaire by Getting in Right Network, Marketing Training is the Key
David Salcido, professional Marketing Consultant and Zija International* Associate Network Manager, ( www.ZijaPower.com/david ), has introduced to his network the Zija Millionaire's Marketing Club for Zija Distributors. Club members receive expert advice and training in Internet Viral Marketing techniques and strategies that produce greater sales and network growth than through traditional network marketing methods. This program benefits all network members, especially those with little or no marketing skills. *(Zija International is the maker of Zija Moringa, Health Beverage, an energy and supplemental nutritional drink that is produced from the nutrient rich Moringa Oleifer...